This workshop offers an in-depth exploration of CRM, beginning with its definition, history, and critical role in contemporary business. Participants will gain insights into the three core components of CRM: Operational CRM, which focuses on automating customer-facing processes; Analytical CRM, which involves analyzing customer data to enhance decision-making; and Collaborative CRM, which facilitates improved communication and collaboration with customers.
The workshop will cover key CRM functions, including Sales Force Automation (SFA), Marketing Automation, and Customer Service and Support, emphasizing their contributions to enhancing customer satisfaction, boosting sales, improving customer retention, and increasing operational efficiency. Through real-world case studies from various industries, participants will learn about successful CRM implementations and their practical applications.
Additionally, the course will guide participants through the CRM implementation process, including planning and strategy development, software selection, data management, system customization, and integration. It will also address user training and strategies to encourage adoption, along with overcoming resistance to change. Each day will conclude with a Q&A session and a recap to ensure a thorough understanding of the material and to address any questions participants may have.
Price: $2,400